2024 marked a significant period of change for Viva, a leading Armenian telecommunications operator founded in 2005. The announcement of Viva’s separation from the MTS Group earlier this year called for an exciting rebranding project to align with the direction in which the company is continuously moving. Joining forces with the formascope agency, the two embarked on a journey to create a refreshed visual identity and language for Viva.

Independent branding agency, Formascope, recently completed a packaging redesign for Tanbing, a coffee product by Nongfu Spring, China’s largest bottled water company.

The packaging design centers on the concept of a complete coffee experience, with each element enhancing the consumer’s interaction with the product.

It emphasizes visual elements like colors and shapes that evoke and resonate with coffee culture, blending tradition with modern aesthetics and with a creative use of typography.

INSIDE SKINCARE LAB’s packaging design, created by formascope.agency offers a peek into the brand’s scientific process, with perforated elements that reveal handwritten notes from chemists scanned directly from lab experiments.

The intricate details and intentionally concealed trade secrets on the inner packaging not only add an air of mystery but also emphasize the brand’s commitment to transparency and scientific backing.

"Formascope’s Tanbing design looks to China’s growing coffee culture and delivers a sleek, premium look that resonates with modern coffee drinkers."

"Exploring Inside Skincare Lab’s Unique Packaging Displaying the Chemist’s Notes"

The best thing about gin is its focus on smooth herbal notes, mainly juniper, and it makes a good sip feel like a refreshing breath of winter air. The great-looking Oski Gin puts the spotlight on herbs from Armenia, and it’s apparently the first to make use of the country’s prized mountain thyme.⁠

⁠ The small-batch brand takes its name from the Armenian word for “gold,” so the design deserved a special, sophisticated touch. formascope agency nailed the brief with a low-key yet highbrow aesthetic, accenting simple black text on white paper with bands of coppery metal and grassy green sustainable paper. We’re especially into the funky wordmark, a blend of upper and lowercase san serif text elegant enough to look seamless.⁠

In August 2023, a team, including Lars Harmsen, Markus Lange, and Rene Wawrzkiewicz, embarked on a journey from Tbilisi, Georgia, to Yerevan, Armenia. Along the way, they delved into the studios of numerous designers and artists, and our studio was not an exception. We extend our sincere gratitude for their tremendous efforts and dedication.

Logos. Why do some of them stick and others don't? Also, how do you go about them knowing they can make or break a brand's image? And most importantly, how do you make your brand's face both modern yet timeless? These are the questions that every graphic designer thinks of at some point in their creative endeavors.

Made with multiple materials and printing processes, labels play a crucial role in the spirits sector and rely heavily on design. They can also be a potent vector for technology. First published in the spring 2023 issue of Formes de Luxe, they round up the latest trends in the sector of spirits labels.

FAB News is a part of adFAB Media Group, which also run The FAB Awards. Food & Beverage News is an editorially led publication that covers all stories and topics pertaining to the food and beverage industry.