2024 marked a significant period of change for Viva, a leading Armenian telecommunications operator founded in 2005. The announcement of Viva’s separation from the MTS Group earlier this year called for an exciting rebranding project to align with the direction in which the company is continuously moving. Joining forces with the formascope agency, the two embarked on a journey to create a refreshed visual identity and language for Viva.

Independent branding agency, Formascope, recently completed a packaging redesign for Tanbing, a coffee product by Nongfu Spring, China’s largest bottled water company.

The packaging design centers on the concept of a complete coffee experience, with each element enhancing the consumer’s interaction with the product.

It emphasizes visual elements like colors and shapes that evoke and resonate with coffee culture, blending tradition with modern aesthetics and with a creative use of typography.

INSIDE SKINCARE LAB’s packaging design, created by formascope.agency offers a peek into the brand’s scientific process, with perforated elements that reveal handwritten notes from chemists scanned directly from lab experiments.

The intricate details and intentionally concealed trade secrets on the inner packaging not only add an air of mystery but also emphasize the brand’s commitment to transparency and scientific backing.

"Formascope’s Tanbing design looks to China’s growing coffee culture and delivers a sleek, premium look that resonates with modern coffee drinkers."

"Exploring Inside Skincare Lab’s Unique Packaging Displaying the Chemist’s Notes"

The best thing about gin is its focus on smooth herbal notes, mainly juniper, and it makes a good sip feel like a refreshing breath of winter air. The great-looking Oski Gin puts the spotlight on herbs from Armenia, and it’s apparently the first to make use of the country’s prized mountain thyme.⁠

⁠ The small-batch brand takes its name from the Armenian word for “gold,” so the design deserved a special, sophisticated touch. formascope agency nailed the brief with a low-key yet highbrow aesthetic, accenting simple black text on white paper with bands of coppery metal and grassy green sustainable paper. We’re especially into the funky wordmark, a blend of upper and lowercase san serif text elegant enough to look seamless.⁠

In August 2023, a team, including Lars Harmsen, Markus Lange, and Rene Wawrzkiewicz, embarked on a journey from Tbilisi, Georgia, to Yerevan, Armenia. Along the way, they delved into the studios of numerous designers and artists, and our studio was not an exception. We extend our sincere gratitude for their tremendous efforts and dedication.

Logos. Why do some of them stick and others don't? Also, how do you go about them knowing they can make or break a brand's image? And most importantly, how do you make your brand's face both modern yet timeless? These are the questions that every graphic designer thinks of at some point in their creative endeavors.

Made with multiple materials and printing processes, labels play a crucial role in the spirits sector and rely heavily on design. They can also be a potent vector for technology. First published in the spring 2023 issue of Formes de Luxe, they round up the latest trends in the sector of spirits labels.

FAB News is a part of adFAB Media Group, which also run The FAB Awards. Food & Beverage News is an editorially led publication that covers all stories and topics pertaining to the food and beverage industry.

gráffica.info is a medium dedicated exclusively to the world of design, and especially to the field of graphic design, creativity and visual culture.

“Did you unravel the mystery of the logo? Let us give you a hint: Quantitative and qualitative methodologies. The quantitative one represents a data collection method that gathers and analyzes information from a large number of respondents. On the other hand, the qualitative method seeks to convey people’s thoughts and feelings that might influence their behavior.”

‘‘The Yerevan-based brand agency created a label design of 7 layers to deliver the depth and value of OSKI, which translates to ‘gold’ representing purity’’

“"According to the Oxford Advanced Learner’s Dictionary, glue is a “sticky substance that is used for joining things together.” Yet, the agency’s creatives had other thing in mind when thinking about it: How about explaining the “law of adhesiveness” through gravity? But what could possibly glue and gravity have in common? As per the agency, there is a place — call it a common ground, if you want — where both of these can manifest: Gravix.”

“Simple shapes and content are utilized to create a unified identity for a diversified modern gourmet food market.”

Published by TASCHEN, The Package Design Book is the ultimate packaging design book, featuring over 500 winning works from the world’s leading packaging design competition. Our branding for Gastropolis has been included in Package Design Book , which is a very special addition to our bookshelf.

Packaging of the World presents the top 10 posts for the month of November 2019 and our packaging for Raw Grow dried fruits have been included here.

Our branding for Gastropolis Food Market is still publising in magazines and getting positive feedback from all over the world.

This time it has been published in IdN, an international graphic design magazine based in Hong Kong.

“There’s something non-coffee-ish about this particular design that makes it especially refreshing. While it doesn’t point directly to origin, or to the name of the coffee, it does instead take inspiration from the coffee’s end result - the finished drink - with a strong focus on the artwork itself.”

The book highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water’. Our work Mirage Arabica Coffee have been included here.