what’s inside?
inside skincare lab
client: inside skincare CJSCcategory: beauty & carecountry: armenia, canadaservice: brand name, brand concept & positioning, brand identity, typography, packaging design, communication materialsINSIDE SKINCARE LAB is a natural skincare product manufacturer that harnesses the power of extracts and 100% pure essential oils from herbs and plants in the Armenian Highlands.
The brand name INSIDE SKINCARE LAB symbolizes the unseen but indispensable work that researchers dedicate to uncovering the skin benefits of plants from all provinces of Armenia.
Each product undergoes a meticulous creation process, with details showcased on the inner part of the packaging, allowing customers to explore the behind-the-scenes journey of product creation.
50 different package designs have been created. Inside each package, consumers can find individual writings penned by the chemists during their experiments for each product. These writings have been scanned by us. Many details are intentionally erased inside the packaging because they are trade secrets developed specifically for this brand. This serves as both a design element and a functional feature, closing off parts that are proprietary.
To enhance this experience, the packaging features a perforation. Upon opening, customers discover detailed information about the specific product, providing transparency about the scientific work within the skincare lab. The brand believes in not hiding anything from the customers, emphasizing commitment to openness.
The slogan, 'scientifically powered formulations,' reflects the dedication of researchers who continuously unveil the skincare benefits hidden within Armenian flora.
