Every four years, the world stops. Offices empty, families gather, brands spend millions. And everyone, everywhere, has one thing to say:
Viva Argentina… Viva Brasil… Viva España…
Armenia’s largest telecom had one question for us - “can we get in on this?”
Small problem. Armenia is not in the World Cup. But the operator is called Viva Armenia, which sounds exactly like every football chant happening right now in every stadium, bar and living room on the planet. So we noticed something. The brand name is the chant.
Viva Argentina Viva Brazil Viva España Viva Armenia
Same energy. Same word. Zero FIFA qualification required.
@viva_official_page

After last year’s rebranding, our collaboration with Viva, Armenia’s largest telecom operator, continues. We are happy to present Viva’s 20th anniversary film.
What matters has always been around you.
Viva — 20 years around you.